Managing Your Brand on Social Media

An easy way to control your brand on social media is to maintain a simple list of what sites you’re on, who has access and who is responsible for overseeing the engagement.  We meet new executive directors who are not aware that someone created a Twitter account years ago and that engagement is taking place … Continued

Pinning for a Cause – 5 Ways Nonprofits Can Better Utilize Pinterest

  Brittany Hollman is a communications and PR professional working at Hackettstown Regional Medical Center. While studying at Champlain College in Vermont, she interned at ABS during two summer breaks, performing a variety of critical tasks including web content management,  blog article writing, event planning, and email crafting/distribution.    She also volunteers at nonprofits important … Continued

Using Social Media for Events

ABS works with a number of non-profits who host Board retreats, committee meetings, workshops and fundraisers.  We find ourselves responsible for event planning throughout the year and Social Media has added a powerful tool for our marketing and communications! Social Media Marketing – broadly defined: sharing in an online community. Social Media (SM) allows for … Continued